Privacy Notice

We are committed to providing an exciting and secure online shopping experience, as well as a superior level of personal service, characteristic of masklo.com. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy describes the types of information we collect from you and about you when you visit our website (each, a “Site”). The Sites and all their features and functionalities are collectively referred to as the “Services”. This privacy policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of such information.

By using the Services, you consent to the collection, use and disclosure of your information as described in this privacy policy, including the transfer and storage of your personal information in the United States/Canada/Hong Kong, and you accept the Terms of Use, which are incorporated herein by reference. If you do not agree, please do not access or use the Services.

Q: What information does the Company collect?

A: The Company may collect information from or about you in the following ways:

From the Company’s interactions with you: We collect information from you and about you, as well as about your transactions and other interactions with us. This may include when you use the Services, make a purchase, subscribe to our catalogs, newsletters or email lists, participate in sweepstakes, contests or other promotions, take part in a product review, survey or other similar programs, send a gift or virtual gift card to someone, or communicate with us in any other way.

If you make a purchase from us, we may also collect your billing address.

Information you provide about a third party: If you send a communication to another person through the Services, we may collect information such as that person’s name, phone number, email address and/or shipping address.

Automatically on the Site: We, or our service providers, may use cookies, web beacons/pixel tags, log files, JavaScript and other technologies to collect certain non-personal information about visitors to our Site, users of our online services and interactions with our emails and online advertisements, as well as to allow the Company to track analytical and certain statistical information.

For example, we may collect information such as your browser type, operating system type or mobile device model, web pages visited, links clicked, IP address, mobile device identifier or other unique identifier, websites visited before arriving at our website, the time you spend viewing or using the Site, the number of times you return or other site browsing or usage data, as well as which emails we send that you open, forward or through which you access our Site.

The collection of this information, and its linking to your personal information, helps us tailor our website and improve your online shopping experience by saving your preferences while visiting a particular site, and to identify site features, promotions, advertisements and offers that may be of particular interest to you, as well as to redirect online and mobile advertisements to you across the computers or devices you use.

From third-party sources: We may obtain information from other sources to update or supplement the information you provide or that we collect automatically (such as information to validate or update your address or other demographic information), or when you connect with the Company through a third party (including social networks), based on your registration and privacy settings on those third-party sites.

Combination of information: We may combine the information we receive from or about you, including the information you provide to us and the information we collect automatically through the Site, as well as information from other computers or devices you use, with information we collect or receive about you from other online and offline sources or other third-party sources.

Third-party analytics and advertising: We may also use third-party advertising, analytics and tracking tools to better understand who uses the Site, how the Site is used, how to improve the effectiveness of the Services and related content, and to help us or those third parties show you more targeted advertising across the Internet.

These third parties may use technologies such as cookies, web beacons, pixel tags, log files, Flash cookies or other technologies to collect and store non-personal information. They may also combine the information they collect from your interaction with the Site with information they collect from other sources. We have no access to or control over the use that these third parties make of cookies or other tracking technologies.

Q: What are my tracking options?

A: Certain parts of the Site require cookies. By registering and using the Services, you consent to the use of cookies. If you do not agree to the use of cookies, you will not be able to use the Services.

Below are the four categories of cookies and examples of how we use them to provide you with the Services:

Strictly necessary cookies These cookies are essential to enable you to browse and use the functionality of a website, and without them, the Services cannot be provided. We use these cookies, among other things, to recognize and maintain your logged-in status during your visit and to manage your shopping cart.

Performance cookies These cookies collect information about how visitors use the Services, for example, which pages they visit and whether they receive error messages. This information does not identify you individually and is used in aggregate form to improve our Services.

Functionality cookies These cookies allow us to remember certain choices you make about how you prefer to use the Services and provide you with a more personalized experience, such as your shipping country and currency preferences.

Targeting cookies These cookies are used to show you relevant online advertisements tailored to you and your interests and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. For more information about targeting cookies and your ability to control their use, please see the Internet-Based Advertising section below.

Our system may not respond to “Do Not Track” requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices you may use.

To understand your options for receiving more relevant advertising or to manage your settings, please review the following information:

For more information on how to manage your privacy and storage settings and opt out of receiving cookies from third-party advertisers, you may visit the Network Advertising Initiative opt-out page at: http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices and follow the instructions on how to opt out.

If you wish to prevent your data from being used by Google Analytics, Google has developed an opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout/

In addition, you can find information about cookies, including how to reject them, at: www.allaboutcookies.org

On your mobile device, you may also adjust your privacy and advertising settings to control whether you wish to receive more relevant advertising.

We or our service providers may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer via Adobe Flash or similar technology, which may be built into your computer or downloaded or installed by you onto it.

We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help, for example, for our website visitors to set volume preferences associated with a video experience, play games and take part in surveys. They help us improve our websites by measuring which areas are of greatest interest to customers. They may be recognized by other websites or by our business or marketing partners.

Flash cookies are different from browser cookies, and the cookie management tools provided by your browser may not remove Flash cookies. To learn how to manage the privacy and storage settings for Flash cookies, visit: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html

If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

Q: How does the Company use the information collected?

A: The Company may use the information we collect from and about you for any of the following purposes:

To validate, confirm, verify, deliver, install and track your order (including processing payment card transactions, arranging shipping, managing returns and refunds, maintaining a record of the purchases you make, and contacting you about your orders, including by telephone), or to service products you have purchased from us.

To improve your online shopping experience, including as a means of recognizing and welcoming you to the Site.

To send you catalogs, information, newsletters, promotional materials and other offers from the Company or on behalf of our partners and affiliates.

To provide you with personalized Site content, targeted offers, promotions and advertising on the Site, through other third-party websites or applications, or by email and text messages, offered by the Company or other marketing partners that may be of interest to you.

To improve our websites, products/services, customer service and customer shopping experience.

To use your data in aggregate and non-specific form for analytical and demographic purposes.

To protect the security or integrity of the Site and our business, for example, by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including identifying potential hackers and other unauthorized users.

To contact you when necessary or requested, including to respond to your questions and comments and provide customer support.

As otherwise described to you at the time of data collection.

Q: What information does the Company share with others?

A: The Company may share the personal information we collect from and about you in the following ways:

Company affiliates We may share the information collected within the Company’s affiliated companies and with any future additions to the Company’s affiliated family of companies.

Co-marketing partners Certain areas of the Services may be provided to you in partnership with third parties, such as companies offering products and services, rewards programs, joint sales programs, sweepstakes, promotional campaigns and other jointly sponsored events. Such Services will identify the third party.

If you choose to register for any products and/or services provided through the Services, you will be providing your information to both the Company and such third party, or the Company may share your information directly with that third party so that such third party can fulfill their products and our products and services directly with you.

Other third parties The Company may share your information with certain partners, affiliates and other third parties that we believe may have offers or content of interest to you.

Legal disclosures; security The Company may transfer and/or disclose the information we receive from and about you to comply with a legal obligation; to provide information to government authorities in accordance with applicable law, and when we in good faith believe the law so requires.

We also reserve the right to share information with legal authorities and other companies for fraud protection and credit risk reduction, to detect technical or security vulnerabilities, to enforce our Terms of Use or other applicable policies, or to otherwise protect the rights, property, safety or integrity of third parties, users of the Services, the Company or the public.

Sale of the business In the normal course of our business, we may sell or purchase assets. If another entity acquires all or part of the Company or its affiliated family of companies, the information we have collected about you may be transferred to such entity.

In addition, if any bankruptcy or reorganization proceeding is initiated by or against the Company or its affiliated family of companies, such information may be considered an asset of such company and may be sold or transferred to third parties. In the event of any such sale or transfer, we will use reasonable efforts to attempt to require the transferee to use the personally identifiable information provided through this website in a manner consistent with this Privacy Policy.

Service providers We use external service providers to perform certain services on our behalf when the information is necessary for them to perform their functions.

Aggregate or anonymous non-personal information We may also share or sell aggregate or non-identifiable anonymous information with our affiliates, agents, service providers, business partners or other third parties for their marketing or analytics uses, or for other lawful purposes. This type of aggregate and non-identifiable information cannot be used to personally identify you.

Text message marketing and notifications (if applicable) By entering your phone number during the checkout process and initiating a purchase, subscribing through our subscription or via a keyword, you consent to us sending you text message notifications (for your order, including abandoned cart reminders) and text message marketing offers. Text marketing messages will not exceed X per month.

You may opt out of future text messages by clicking the unsubscribe link. Sending text messages or using automations requires you to enter phone numbers or recipient names in our importer. We will store and use this data to show you analytics and campaign results, including message delivery status, sending status and, in some cases, if the purchase resulted in a sale.

If you choose to use our link shortener in text messages, we will collect information about whether the link was clicked or not, and use it to show results in your analytics. Any other third-party services you choose to use outside the scope of masklo.com (third-party link shorteners, GA tracking, etc.) will be subject to the specific policies of those third parties, which you must accept.

When sending text messages, we will transmit the data to our messaging operator to fulfill delivery. The information is shared with our operator only when a marketing campaign is initiated. If your recipients no longer wish to receive messages, they should reply to the message with the word STOP or contact us at the email address below so we can properly unsubscribe them.

Q: How can I view, update or delete my information?

A: If you have made a purchase, you may also contact our Customer Service Department at the email address listed in the “Contact Us” section below to access or update any of this information.

You may also exercise your rights, subject to applicable law, to request that we delete or restrict access to your personal data. We may need to retain data for legally permitted purposes, and this will be explained to you if necessary.

Q: What options do I have regarding receiving communications from the Company?

A: If you make a purchase, you will automatically receive promotional emails and direct mail from the Company. We offer our customers the ability to “opt out” so that their information is not used for purposes not directly related to the completion, processing, fulfillment or delivery of a product order.

We offer you the following options if you prefer not to receive information or materials we believe may be of interest to you:

Electronic promotional offers At any time, you have the option to stop receiving promotional emails from the sender simply by clicking the “unsubscribe” link in any of the promotional emails you receive. In addition, if you have an online account, you may change your email preferences by logging into the “Your Account” section of the website.

Promotional offers by mail If you wish to be removed from our Company catalog mailing list, contact a Customer Service representative by email to stop receiving printed catalogs.

Other contact In all cases, you may email us at the address listed in the “Contact Us” section below.

Q: What are the California privacy rights?

A: If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, send a written request to the following email address, specifying that you want a copy of the Company’s “California Privacy Rights” notice:

service@masklo.com

Include “Attn: California Privacy” in the subject line. We are not responsible for notices that are not properly labeled or sent, or that do not contain complete information. Please allow up to 30 days for us to process your request. You may submit such a request once per year.

Non-affiliated third parties are independent of the Company, and if you wish to receive information about your disclosure options or stop receiving communications from such third parties, you should contact them directly.

Q: What about children’s privacy?

A: Protecting the privacy of children is important to us, and the Site is not intended for minors under the age of thirteen. We do not direct the Site to such minors nor do we knowingly collect personal information from them.

If you are not 18 years of age or older, you are not authorized to use the Services. If the Company discovers that a child under the age of thirteen has provided personally identifiable information to the Site, it will use reasonable efforts to remove such information from its files.

Parents should be aware that online parental control tools are available that they can use to prevent their children from submitting information online without parental permission or from accessing material harmful to minors.

Q: What about security?

A: We have implemented certain physical, administrative and technical measures to safeguard the information we collect from and about our customers and Site visitors. While we do everything we can to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using secure socket layer (SSL) technology.

Q: What about other websites?

A: Our website may contain links to third-party websites not affiliated with the Company. These websites may send their own cookies to visitors, collect data or request your information. The privacy policies of these other websites may be very different from ours.

We are not responsible for the privacy practices of these other websites and cannot guarantee the security of any personal information you provide to such third-party sites or that such sites collect.

Q: Where and for how long is my data stored?

A: Your personal information may be stored and processed on servers located in the United States/Canada/Hong Kong and is subject to the laws of the United States/Canada/Hong Kong. The servers and databases on which information may be stored may be located outside the country from which you accessed this website and in a country where data protection and other laws may differ from those of your country of residence.

Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial proceedings in the countries where we operate. You consent to such cross-border transfer of your personal information.

Personal information we collect, access or process will be retained only for as long as necessary to fulfill the purposes for which it was collected, as required for our legitimate business purposes, or as required or permitted by law. Personal information no longer needed to fulfill the identified purposes will be destroyed, deleted, de-identified or anonymized.

Q: What if I live outside the country?

A: Our digital operations are conducted, in whole or in part, in the United States/Canada/Hong Kong. Regardless of where you live, you consent to your personal data being transferred, processed and stored in the United States/Canada/Hong Kong, and authorize the Company to use and collect your personal information in accordance with this Privacy Policy.

Q: How does the Company communicate changes to this Policy?

A: Any changes to our Privacy Policy will be posted here so that you are always aware of what information we collect, how we may use it and whether we may disclose it to anyone. Your continued use of the Site after the posting of changes to these terms will mean you accept such changes.

Q: Who should I contact if I have additional questions or concerns about this policy? How do I file a complaint?

A: We invite you to contact us if you have any questions or concerns about our privacy practices. Please do not hesitate to contact Customer Service at:

service@masklo.com

We are transparent about the ways in which we collect and use personal information and appreciate your questions and concerns. If you have any concern or complaint about the way we handle your personal information, please contact us at:

service@masklo.com

To the extent you believe we have not addressed your concerns, or if you wish to do so otherwise, you have the right to file a complaint with a supervisory authority in the country where you reside and/or in the United States. You may also contact the United States Federal Trade Commission (FTC) regarding your concerns. For more information, please visit: